Essay on The Gods Must Be Crazy - 1131 Words | Bartleby

Postman’s voice is quite serious and informing. He tells a story throughout the essay. He explains two movies I think fit perfectly into this essay. The first one really gave you a visual. “The gods must be Crazy” was about a tribe that was “invaded” by a Coca-Cola bottle. They had never seen a bottle, nor glass before and believed it to be a gift from the Gods. Soon, this bottle became irresistible. Those who did not have it, tried to get it from those who had it. Soon, these fair people turned into irrational humans and were invaded with emotions of greed and jealousy. You can relate this to our modern day technology. How have we as humans changed over time with the invention of things like television, the internet, and cars? Even simple advances in technology have consumed us. We get so caught up in this technological world, that we soon forget our basic human functions. We forget how to be happy, and how to live normally.

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Postman uses two movies to back up his essay about how society has changed from technology, the first one is the movie The Gods Must be Crazy where a tribe from Kalahari Desert plains of southern Africa get a Coca-Cola bottle from someone who dropped it off from a plane ride. Their culture is invaded by this mysterious bottle which they perceive is a gift from God. The tribe goes through a change from very civil to a tribe that experiences jealously, greed and violence, as they all fight over the coke bottle. This almost destroys the tribes harmony and culture dating back a thousand years. This symbolizes how culture changes when new technology is introduced. As the technology gets better and better, Postman thinks that intelligence gets hampered from the everyday devices we use. The second movie he uses is The Producers where a con man is trying to con money out of people by making a play about Hitler ridiculous. In the end the play is very successful and the man gets arrested. Postman sees this as American producers of their culture turn anything into form of entertainment including; history, politics, religion and education.

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The Gods Must Be Crazy 1 is a South African comedy film which tells the story of Xi, a Bushman from the deep Kalahari Desert. He lived happily with his family and tribe because he thought the god provided them with plenty of things. The film contains various elements about cultural differences and intercultural communication concepts. In this essay, I aim to analyze the film in the light of the concepts of ethnocentrism and values. The literature review of the concepts will be discussed in the first two paragraphs, and a description of the segments relevant to the chosen concepts, followed by analysis and discussion on how these segments informs the concepts and what could help viewers to understand.

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