Stella's Bar and Grill Business Plan by Tapiwa Chiswiti on Prezi
The company based most of its strategies on serving all the market niches that were available in the industry. The company wanted to ensure that lovers of sport, travelers, business entertainers, the night crowds from local areas, and even families all enjoyed the experience of Sports Bar and Grill. To fulfill all these needs, the firm tailored its products from the standard customized version to one that met the needs of every clientele in the Southeast region (Anderson np). In order to achieve this, the firm enhanced its infrastructure in order to improve products and customers’ experience to broader geographical regions. The motive behind this was to maintain quality as well as create strong identities in every local market. The identity became important in acquiring critical masses. Market contributes hugely to success of any company and this proved vital to Sports Bar too. This enabled market expansion. In addition, identity became important in ensuring the firm fought its way into the market for future expansion. Besides, market identity helped the firm create franchises with the local stores. The firm planned to market its franchise between 1997 and 1998 (Entrepreneur np). The company also adopted a number of marketing strategies. Most, if not all firms, must undertake marketing activities. This is because marketing enables firms to educate customers more on their products and the benefits they could acquire from using such. Sports Bar and Grill being both a merchandising and service industry felt advertisement through radio would provide it with numerous options. Thus, the firm adopted use of local media and marketing of events to attract local customers. The firm planned on adopting broader media as the business grew. As the firm grew, it also adopted free publicity as a method of marketing its products. This involved live broadcastings that proved to be more affordable and effective than advertising. The firm also developed numerous marketing programs to ensure marketing strategies became a success. Key to this involved proper budgeting for the strategy and setting aside funds to undertake these activities.
Sports Bar Business Plan Sample - Executive Summary | Bplans
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Free Bar Business Plans | Bplans
Getting a business plan is also an essential element of any business. Writing a business plan yourself might not be so easy, and you can either pay a professional business plan writer to write one for you or go online to get sample templates that can act as a guide to writing yours. It is for this reason that a sample sports bar and grill business plan is written for you below;
Free Bar Sample Business Plans ..
Zie Carroll, Lovedy Ann, "Bone Rattlers Bar & Grill business plan" (2009). UNLV Theses, Dissertations, Professional Papers, and Capstones. 590.
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